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Analytics and Performance

Cookie Purpose
__pdvt Used in log of Polldaddy survey data to aid in debugging customer problems
ab Used for “AB testing” of new features.
nux_flow_name Identifies which user signup flow was shown to the user.
tk_ni / tk_ai / tk_qs Gathers information for our own, first party analytics tool about how our services are used. A collection of internal metrics for user activity, used to improve user experience.
wp-affiliate-tracker Remembers the ID of the affiliate that referred the current user to WordPress.com
utma / utmb / utmc / utmt / utmz / ga / gat / gid Google Analytics. Gathers information that helps us understand how visitors interact with our websites, which allow us to create a better experience for our visitors. Our users may also implement Google Analytics on their own websites.

Functionality

Cookie Purpose
_longreads_prod_new Authentication for Longreads.com Member accounts. Only active when logged in, on *.longreads.com domains.
akm_mobile Stores whether a user has chosen to view the mobile version of a website.
botdlang Used to track the language a user has selected to view popular blogs in.
landingpage_currency Defines the currency displayed in WordPress.com landing pages.
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PD_USER_AUTH Login cookie used to identify Polldaddy user.
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Security

Cookie Purpose
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Strictly Necessary

Cookie Purpose
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twostep_auth Set when the user is logged in using two factor authentication.
wordpress_test_cookie Checks if cookies are enabled to provide appropriate user experience.
  • __pdvt
  • ab
  • _longreads_prod_new
  • akm_mobile
  • botdlang
  • landingpage_currency
  • pd_dashboard
  • PD_USER_AUTH
  • wordpress_logged_in
  • csrftoken
  • country_code
  • sensitive_pixel_option
  • twostep_auth
  • wordpress_test_cookie

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